Why I’m here for the Black Girl Magic movement

Some thoughts on the importance of celebrating Black Girl Magic in life and travel.

I came across this quote while browsing the internet a few days ago and it got me thinking.

“Black Girl Magic is a term used to illustrate the universal awesomeness of black women. It’s about celebrating anything we deem particularly dope, inspiring, or mind-blowing about ourselves.” —Julee Wilson, Senior Fashion Editor at the Huffington Post

I frequently use the hashtag #BlackGirlMagic on the travel photos I post on social media.  I have a particular affection for the term and what it represents.  However, I’m acutely aware that such a “bold” statement could raise eyebrows amongst those who don’t understand the context.


Not a beach girl but I sure do love the sun, palms, and heat. #blackgirlmagic

A photo posted by Oneika Raymond (@oneikatraveller) on

For example, some time ago a colleague made a comment about a social media status of mine in which I included the hashtag. 

“Why did you put that?” they asked, somewhat tentatively. “Isn’t that kind of… racist?”

(As you could probably guess, my colleague wasn’t black.  Nor were they female.)

This was a teachable moment but… honestly? I wasn’t really in a teaching mood.  Still, I suppressed an eye roll, took a deep breath, and attempted to explain the concept of exalting black femininity.  

I told him how this sort of proclamation was necessary in a society that systemically supports patriarchy and white supremacy–

That social media was was the perfect place for this sort of thing, because we couldn’t leave it up to mainstream media to promote positive and loving images of black women–

And that we had to do it ourselves, within our own communities, because external adulation was rare.

But his eyes glassed over and I could tell that the conversation had gotten too deep and too political for his liking. 

Oops. #KanyeShrug

But that conversation, and ones that have followed since, have made me pause and reflect on the status of black womanhood in our so-called global village. Sad to say, but existing at the intersections of black and female, even in 2016, means confronting a society that is rife with negative imagery, prejudice, discrimination, and stereotyping against us: if we’re not treated as Jezebels or Mammies, we’re being branded as “sassy” or “angry black women”‘; if we’re not earning less money than our melanin-deficient peers doing the same jobwe’re deemed the least desirable of all by potential mates on the dating scene.  

Black women are told subliminally at every juncture that we’re “less than”.  We’re not as “womanly”, not as beautiful, not as intelligent, and not as capable; to add insult to injury, we’re typically socialized (at least in North America) to not only be strong in the face of this sort of disrespect, but to suffer it silently. 

The result is an oppression that weighs on you, one that warps the ways in which you see and perceive yourself. At its best, it’s exasperating, at its worst, it makes you fall victim to depression, which very often goes untreated in the black community.

This is *precisely* why we need to celebrate our “Black Girl Magic”, and it’s crazy that celebrating ourselves (especially given the context) is seen as negative or racist (read: anti-white).


To me, Black Girl Magic is an affirmation of our worth and beauty. 

It’s a celebration of our strength.  

And it’s a positive reminder that we can and we shall do anything we put our minds to, regardless of what society implicitly tells us.  

Including travelling the world. 


This is why I proudly put the #BlackGirlMagic hashtag on a good number of my photos, along with #BlackGirlsTravelToo and #BlackGirlsRock. With a few keystrokes I can tap into people who look like me, doing things I love or inspiring me to do things I never imagined I could do.

After all, you may recall that in a previous blog post I lamented that a Google Search of the word “traveler” yielded the following:

Screen Shot 2016-03-09 at 11.37.32 am

And if you’ve read my work for a while, you’ll know that I’ve long lamented the lack of media representation and advertising dollars accorded to black travel communities.  The silver lining is that social media and the internet as a whole have given travellers of colour a place to encourage and inspire one another, to show that we’re indeed out there discovering the world one city, one monument, and one country at a time.  Instagram in particular has been a game-changer in that regard. 

So this is why I’m totally here for the movement, and will continue to spread my black girl magic wherever I go, hashtag by hashtag. 

Have you ever heard of or employed this term?  What do you think of the need for certain communities to start movements promoting self-love?

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  • Reply
    November 18, 2016 at 11:58 pm

    I use the hashtag when I see black girls doing well in their passions like this year’s Olympics with success of Jamaica’s track star Elaine Thompson and Simone Manual’s gold winning swim. As you are one of the first black travel bloggers I came across, I have always admired your passion for travel because your voice is needed in spreading black girl magic which can only be a positive thing for Black womanhood.

  • Reply
    November 19, 2016 at 12:04 am

    I love this article and you spoke about something that has been weighing heavily on my heart post-election. Living abroad has shown me all of the ways black women are expected to be quiet, be invisible and apologetic. I say no more! I consider myself a very confident person but even I realize that there are still a few layers of oppression that need to be ripped from my being. Thank you so much for giving this feeling words and life.

  • Reply
    November 19, 2016 at 8:23 am

    I absolutely agree that we need things like Black Girl Magic, because black women are so underrepresented in our media and largely subjected to negative stereotypes! Also, black women are so often cultural innovators and their slang, music, dances, fashion, etc are appropriated (read: stolen) by white women who then make money off it like it’s their own. So I’m all for it! (even though, full disclosure, I am a white woman)

  • Reply
    November 19, 2016 at 12:53 pm

    This is amazing and so necessary! I admire your patience in explaining this to those who are offended when those of us who are not part of the powerful majority speak up. I wish there was a hashtag like this for progressive Muslim women. 🙂

  • Reply
    November 21, 2016 at 11:48 am

    I’ve always loved that you have brought positive attention to black travelers. I am white, but it has been really eye opening to me to read your experiences. Travel should be fulfilling (and equally visible) for all, in my opinion. I think this follows a bit of intersectionality as well – just as much as gender impacts travel (fear mongering of women traveling alone, for example), race does as well.

  • Reply
    Roy Shaffer
    December 9, 2016 at 7:54 am

    Live it up girl,show them your real beauty and let the world know that black beauties can conquer and rock them all!

  • Reply
    December 9, 2016 at 6:29 pm

    So then if I start hashtagging #whitegirltravels it would not sound racist? Good to know.

    • Reply
      December 11, 2016 at 7:14 pm

      Ele, it takes a special sort of… *something* to come into a post that patiently and clearly lays out the reasoning behind a hashtag, and then get snippy about it because you somehow still feel personally attacked. Congrats on that and from one white girl to another – stop being embarrassing.

      *Oneika, please delete my comment if you’d like. I’m just over people who are proud of their lack of critical thinking skills, posting on online spaces I enjoy.

  • Reply
    Sindi's Suitcase
    January 4, 2017 at 7:59 am

    Love this post! You are black girl magic!

  • Reply
    Camille Paulsen
    January 4, 2017 at 6:31 pm


  • Reply
    Phylecia Jones
    January 8, 2017 at 3:52 pm

    Loving the magic!

  • Reply
    November 10, 2017 at 9:54 am

    any body that doesn’t like the #blackgirlmagic hashtag is just a bad belle…
    we need to put in their faces, #blackgirstravel #blackgirlscode #blackgirlseverything… Completely tired of the old tired stereotypes.


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